Four public relations industry leaders have agreed to act as ambassadors for Bright One, the volunteer-run communications agency for the third sector. The announcement marks the first anniversary of the agency’s launch on 25 September 2008.
The four ambassadors will become the face of Bright One within the industry. The ambassador’s role is to raise the profile of Bright One within the industry via championing its objectives, recommending and referring suitable clients and offering mentoring support and strategic counsel to clients and agency volunteers alike.
The ambassadors are: Andrew Bloch (Founder and MD of Frank PR); Neville Hobson (consultant, co-host of the ‘For Immediate Release’ business podcast series and blogger at NevilleHobson.com); Robert Philips (CEO of Edelman UK); and Kristin Syltevik (MD of Hotwire).
In its first year of operation, Bright One Communications has recruited over 30 volunteers and worked with eight organisations, including Refugee Week, Junction49, Pants to Poverty, Pixel Project, Savvy Kids and What’s Up Information.
In conjunction with the first year anniversary, Bright One has also launched a new website, which aims to make it easier for third sector organisations to get support in their communications activities and for volunteers to find out more about how they can get involved. The site was developed by Dharmafly, who specialize in web development for social change, and features Bright One’s recently developed brand identity and a 60-second introduction video that explains the Bright One concept to the sites’ visitors.
“The first people we have to thank for the organisation’s success so far are the volunteers,” said Ben Matthews, Founder of Bright One. “Their time, energy and dedication show not only that they believe in the projects they are working on, but they also believe in Bright One’s vision of helping charity organisations who couldn’t afford PR otherwise.
“We are delighted to welcome our four ambassadors into the organisation, and with their support we’re look forward to growing Bright One and helping more charities, social enterprise and other not-for-profit organisations with professional but affordable PR and communications support.”