De Montfort student goes the extra mile! 1,170 miles to be exact.


Annika Wahl

As the annual race to land the dream placement begins, Public Relations students across the country are vying to stand out from the crowd and to prove that they have the competitive edge over their peers.  

University libraries will soon be full of hysterical PR students cutting and pasting a years worth of PR activity so that portfolio’s are fit to burst. However one student who should feel calmer than most about her employability is Annika Wahl, a MA Public Relations student from Leicester’s De Montfort University.

 Annika, 27, has recently returned from a month long placement at KOM ltd, a PR consultancy based in Reykjavik, Iceland. Whilst working at KOM Annika gained experience working in public affairs, crisis management and lobbying. Each day presented a new task for Annika as she was sent out to various different companies and clients of KOM to spend a day with PR manager. 

A native German, Annika began her studies at the Institute of Journalism and Public Relations in Gelsenkirchen before moving to England to complete her MA. 

Annika said “My time at KOM was without doubt the most enjoyable and most valuable experience of my career so far.  Each day provided me with a new challenge and a unique learning experience.  I feel lucky to have been given the insight into such a professional company and am tremendously grateful to the KOM team who have helped my PR skills develop considerably”   

Annika 2

Annika in Iceland

In her final week Annika was asked by KOM to prepare a presentation on social media and how they could implement it into future campaigns.

Annika added “My presentation was a fantastic way to round off my placement.  Social media was something that KOM had used very little of and I hope that my presentation illustrated the power that social media can add to an organization.

This summer Annika will return to Iceland to write her Masterthesis.

Liz Bridgen from De Montfort University Leicester, added:

 “MA in PR students at De Montfort University undertake a four week work placement in a public relations environment as part of their studies.  This is the first time that a student has gone abroad for their placement and Annika certainly made the most of her time in Iceland.   As well as learning about the PR challenges faced by the country and its institutions, she was able to use her PR knowledge to counsel agency clients and colleagues.”

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