PR professionals gathered in London last week to speak about their time in the industry for the annual CIPR careers day.
The event took place in Covent Garden and offered advice for those considering a career in the industry and for those about to graduate in the subject.
Highlights included a creativity test involving elastic bands, illustrating the more unusual interview techniques used by some recruiters.
The CIPR organised a wide range of speakers on a range of topics from a panel debate on the benefits of agency and in-house work to Phillip Sheldrake presenting on the growing importance of social media.
He described social media skills as ‘necessary to stay in the race’ for new clients and for innovative campaigns and said that ‘ignoring social media can be dangerous’ as it can present false views of a brand by potentially ignoring entire audiences.
Other speakers answered questions such as how involved you have to be in a client’s business to represent them and how to make your first move into PR.
More information on this and future events can be found at www.cipr.co.uk.