Bright One celebrates second year with PRCA partnership

Bright One, the volunteer-run communications agency for the third sector, celebrates its second anniversary through a partnership with the PRCA, the professional body that represents UK PR consultancies and in-house communications teams, and marks it with two remarkable results.

As well as joining the Public Relations Consultants Association (PRCA), Bright One will be given a voice by becoming closely involved with the PRCA’s not-for-profit working sectoral group.

The two organisations will work closely together to help raise awareness of the opportunities and need for PROs to volunteer their skills to the third sector and have its volunteering opportunities promoted to other PRCA’s members. This partnership is another step in making Bright One the pre-eminent volunteering organisation for the PR industry.

Francis Ingham, chief executive of the PRCA, said: “We’re delighted to have Bright One on board as a member of the PRCA and look forward to working in partnership. Bright One is an initiative we’re keen to support, as not only does it help charities with their communications needs, but also helps develop the next generation of PR professionals – the future of our industry. They couldn’t get off to a better start than by volunteering with Bright One.”

Secondly, following its successful first year, Bright One has measured the social impact of the work carried out by its volunteers during its second year. The impact has been quantified by calculating the amount of resource that charities have been able to access as a result of Bright One’s services. Its volunteers have collectively dedicated 2,700 hours of PR and communications support to helping small charities with their PR and communications efforts. This equals over £300,000 worth of consultancy services. Year on year, Bright One has donated an extra 1,200 hours of work organised through the agency, and generated a 54% increase in economic value.

Bright One’s volunteer’s have created this impact for clients such as Amnesty International, Centrepoint and the Social Enterprise Coalition.

“We are thrilled with how our second year of life has gone,” said Ben Matthews, Founder of Bright One. “We’ve turned in a fantastic contribution to the third sector’s communications needs, thanks to a growing number of committed and competent volunteers. Charities often cannot afford to invest much in PR, and we are proud to have provided a huge amount of consultancy services, at the same time giving professionals in our industry the chance to volunteer and broaden their skills.”

“It seems fitting that our growth should be marked by the partnership with the PRCA; we are delighted and proud to become members of our professional trade body and to be recognised for our role in both the PR and the volunteering sectors.”

“We are stepping into our third year with continued enthusiasm, and we already have a number of high profile initiatives underway for the near future. We are hoping to continue to attract high-calibre of the volunteers who put themselves forward, and who deserve respect and recognition for their hard work. Without them we could not be where we are today.”

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