Bagel Nash appoints youth agency for rebrand

Two Birds One Stone and Bagel Nash

Bagel Nash has appointed Two Birds One Stone, a Leeds-based creative agency, to handle the rebrand of its 11 outlets in Leeds, Huddersfield, Manchester and York.

The youth- focused agency has also been appointed to handle the company’s PR account ahead of its 25th anniversary next year.

The appointment comes just months after the private equity-backed management buy-in by Andy Micklethwaite and Sara Hildreth. The new owners have plans to expand the chain of coffee and bagel bars in the North, North West and West Midlands.

Two Birds One Stone combines the PR expertise of the Bell Pottinger Academy, the youth department of Bell Pottinger, and the design and marketing talent of Magpie Comms, who both have experience working with brands such as Oxford Stationery, Leeds Corn Exchange and a number of universities and colleges across the UK.

Sara Hildreth, retail operations director at Bagel Nash, said:

“We are looking to breathe new life into the brand and to turn Bagel Nash into the number one retail bagel business in the UK. Two Birds One Stone offer bright ideas, lots of energy and experience in working with the youth market.”

Two Birds One Stone recently won funding from Leeds Metropolitan University and is now based in the Enterprise Department on the university campus. The core team of eight is made up of graduates and students who are managed by senior professionals from Bell Pottinger and Magpie.

Ged Savva, director at Magpie Comms and co-founder of Two Birds One Stone, said:

“Bagel Nash is a very strong brand in the north of England and we are delighted to have been appointed to handle the rebrand. With such ambitious expansion plans we hope our design concepts and PR strategy can ensure that Bagel Nash succeeds in its planned growth.”

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