AOL UK launches SafeSocial to protect young people online

AOL UK today launches SafeSocial (www.SafeSocial.co.uk) the first bespoke social media monitoring tool for the UK market, providing parents with an overview of their children’s movements and interactions across prominent social media networks such as Facebook and Twitter.

SafeSocial works to protect younger users by alerting parents to any irregular or concerning behaviour arising whilst spending time on social networks.  SafeSocial encourages positive dialogue between parent and child and requires consent from the young person before monitoring can be activated. It provides an effective and non-invasive way of observing activity online, does not require a parent to befriend their child on a specific network, and provides a comprehensive overview of their online footprint including: an easy-to-read report card of overall activity and the identification of any potential red flags.

Parents also receive a real-time alert of any suspicious connections such as unique contacts outside the child’s network and indications of potential at-risk behaviours, including references to bullying, drugs and suicide.  Tailored to the UK market, SafeSocial also goes some way to addressing the growing issue of teenage reputation management online by allowing parents to review uploaded photos and photos in which their child has been tagged, for inappropriate behaviour and activity.

AOL’s head of Online Safety and Security, John Ryan, advises: “SafeSocial builds on AOL’s rich heritage in providing safety and security products online. We are offering parents a product that monitors their teen’s social media activity without being overly intrusive or invasive. SafeSocial helps parents to keep their children safe online by taking an across-the-board look at their child’s friends, connecting the dots and identifying any red flags.”

SafeSocial is the first major launch from AOL UK’s Paid Services division, a key growth area in AOL’s Communications/Product armoury, delivering additional revenue streams through the development of best-in-class offerings from PC utilities, safety & security products to online entertainment and lifestyle services. AOL provides consumers with a quick and easy way to find, try, purchase, and manage content and services on the web.

SafeSocial underscores AOL’s commitment to innovation and its focus on meeting with the changing needs of today’s families. It is available as a stand-alone product from www.safesocial.co.uk with a free 30-day trial. Thereafter it is priced at £6.99 a month for the ‘family plan’ allowing the monitoring of up to four separate individual accounts. AOL Broadband users who purchase SafeSocial will be able to access the product through their existing sign-in credentials.

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