A Good Insight Into Good Causes


This is an article by Ben Matthews.
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This post is written by Ben Matthews, founder of Bright One

Last month, Bright One was the guest editor for the PR for Good Causes feature on Behind The Spin. We introduced the special feature by arguing that recognition of the importance of PR in a charities’ every day activity is becoming increasingly stronger, and the issues covered in the resulting articles were testament to that view.

From the “Rise of Social Media in Charity Fundraising” to “How celebrities are used by charities”, “How Charities Communicate with Case Studies” to “The advantages of PR for charities over other comms” – the articles from regular Behind the Spin contributors, PR students, Bright One volunteers and those from the wider Bright One community showed  just how diverse and engaging this area of PR is.

In case you missed any of the PR for Good Causes articles, it’s well worth taking a look:

We’ve been delighted with the response given to the series, so thanks for all your feedback. And if you have anything to add or want to let us know what your favourite articles were, just leave a comment in the section below.

Thanks goes to Richard Bailey for getting Bright One involved in the first place and to David Clare for helping arrange all the contributions for the series.

Bright One has lots of plans for the future with lots of exciting charity projects, so make sure you find out more or get involved by applying to volunteer.

We look forward to hearing from you!

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