Why bother with blogging?

This is an article by Arianne Williams.
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Arianne Williams

2016 #bestPRblogs winner Arianne Williams

PR is all about reputation.

So it makes sense to make sure your own personal reputation is up to scratch too.

With social media becoming an integral part of the PR and communications industry and many potential employers using platforms to check out potential candidates, it is more important than ever to build a great profile online.

And where better to do this than on your own blog? Your very own piece of the internet to share advice, opinions, reviews or whatever you might like to share with your readers.

With skills such as communication, research and planning essential for a career in PR, it makes sense to practice and develop these wherever you can.

That was the reason I started my blog and I know it was the same reason for many other PR students (or PR graduates as many of us now are!) But I know it doesn’t seem easy to simply start a blog, particularly in PR. Here’s my advice that will help to get you going.

Getting started, you really need to have a strategy to keep you on track. The most effective blogs are organised, consistent and usually discuss just one topic or industry (you don’t see beauty bloggers reviewing the latest tech gadgets and vice versa). Ask yourself why you have decided to create this blog, what you would like to achieve and what you want your readers to get out of your posts? Have a plan that will help you be engaging and consistent.

When it comes down to the content, quality over quantity really is the key. If you’ve not got anything interesting or insightful to say, don’t post that week just for the sake of it. Try to really think about what content you’re posting and if, realistically, anyone will want to read it.

Don’t be afraid to have an opinion particularly on hot topics and issues within the industry. As long as your argument is justified and you can explain your reasoning, why not contribute your views on the latest PR development or discuss a major PR blunder?

After all your hard work writing the content, make sure you get sharing and encourage people to read your posts. Social media is the easiest way to do this. Join networking hours, research relevant hashtags to use and share in groups. There’s lots going on in the blogging community, with Facebook groups that have regular blog sharing threads and Twitter hours specifically dedicated to bloggers, make sure you share your posts every chance you get!

Another great piece of advice that was given to me is to read as many other blogs as you can. This helps you to get a feel for what works and what doesn’t, it might give you inspiration for your next topic and is a great way to learn how to improve you work.

As a PR student, having your own blog really does pay off. My first paid PR role as a freelance PR assistant came about thanks to one of my posts. The award of Britain’s best PR student blogger 2016 has made my graduate CV stand out from all the rest and has opened up a number of opportunities. Not to mention to the fact that my writing skills have improved, my knowledge of the industry has widened and I’ve made countless contacts that will be part of an extremely useful network to have throughout my career.

So I guess my final piece of advice would be to take each opportunity on offer to PR students.

So while you’re here, why not take a look at what opportunities Behind the Spin has to offer? Or head to the CIPR or PRCA for competitions, advice and workshops aimed specifically at PR students.


  1. Interesting read this.



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