Throughout my time at Edge Hill University, I have been a part of three client-led campaigns taught through a specific module.
This module is extremely beneficial for students who wish to work on live campaigns.
The module also gives invaluable insights into the wide variety of PR roles available and to allows students to test their skills and knowledge on a genuine PR campaign.
Each academic year, these campaigns have been associated with several different Merseyside-based charities, including our final campaign with Priority Youth Project.
Priority Youth is an initiative started by East Liverpool native Sarah Hughes, who wanted to make a difference in lives of young people in her local community. The project offers support, education and, leisure activities enabling them to advance into mature and responsible adults.
During our time working with this campaign, we have developed many new skills like creating an event plan, and have perfected old skills like writing press releases and managing our tasks efficiently.
When asked how our work has benefited the organisation, founder Sarah Hughes says:
“The Edge Hill Team have been really amazing. They’re given us some brilliant ideas and helped us sort things into place when we’ve been so busy.”
Funding Manager Louise also added:
“The team have been really professional and exceptionally dedicated. We as an organisation have been very fortunate to have the opportunity to work with them and would definitely recommend the programme to other organisations.”
My team and I worked together while raising the profile of Priority Youth Project and ensuring the client’s needs are met. We have learnt more about working as a team and have gained invaluable experience that we will carry over into our careers.
We will greatly miss working with Priority Youth Project and wish them the best of luck in the future.
Joanna Xiourouppa is a third year PR student at Edge Hill University