http://www.behindthespin.com/features/spaghetti-complexity-theory-of-international-pr Behind the Spin is an online magazine for public relations students and young practitioners. Mon, 06 Feb 2012 09:25:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.behindthespin.com/features/spaghetti-complexity-theory-of-international-pr/comment-page-1#comment-2383 Averill Gordon Fri, 18 Nov 2011 02:40:05 +0000 http://www.behindthespin.com/?p=230#comment-2383 Very helpful article and illustrates link between PR and marketing as well as the importance of individual country regulations, all linked to budgetary constraints. highlights the conundrum of centralising a campaign. I ask if a campaign can really be tailored to a country when it is driven from a central office? Or is it just another form of imperialism?. I worked in Int. PR for many years (WeberShandwick, London) and am now teaching it to postgraduates at AUT University, Auckland NZ and reflecting on all these topics. Very helpful article and illustrates link between PR and marketing as well as the importance of individual country regulations, all linked to budgetary constraints. highlights the conundrum of centralising a campaign. I ask if a campaign can really be tailored to a country when it is driven from a central office? Or is it just another form of imperialism?. I worked in Int. PR for many years (WeberShandwick, London) and am now teaching it to postgraduates at AUT University, Auckland NZ and reflecting on all these topics.

]]> http://www.behindthespin.com/features/spaghetti-complexity-theory-of-international-pr/comment-page-1#comment-134 Think global, act local : Behind the Spin Wed, 26 Nov 2008 18:49:16 +0000 http://www.behindthespin.com/?p=230#comment-134 [...] Valentina Nobili has tried managing pan-European campaigns, and thinks the mess and complexity can resemble a bowl of spaghetti. Nathaniel Southworth-Barlow experienced public relations in Transylvania on a summer placement. [...] [...] Valentina Nobili has tried managing pan-European campaigns, and thinks the mess and complexity can resemble a bowl of spaghetti. Nathaniel Southworth-Barlow experienced public relations in Transylvania on a summer placement. [...]

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