Comments on: Fast food nationals http://www.behindthespin.com/features/fast-food-nationals Behind the Spin is an online magazine for public relations students and young practitioners. Sun, 21 Mar 2010 12:18:17 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Clare Siobhan Callery http://www.behindthespin.com/features/fast-food-nationals/comment-page-1#comment-279 Clare Siobhan Callery Tue, 17 Mar 2009 16:13:27 +0000 http://www.behindthespin.com/?p=505#comment-279 What an excellent PR campaign! Such a simple idea - make a burger fit for a king - and yet such an effective way to generate some great PR. The coverage and the advertising equivalent value gained from this are absolutely staggering! Sounds like a really exciting campaign to have been part of. What an excellent PR campaign! Such a simple idea – make a burger fit for a king – and yet such an effective way to generate some great PR. The coverage and the advertising equivalent value gained from this are absolutely staggering! Sounds like a really exciting campaign to have been part of.

]]> By: Nathaniel Southworth-Barlow http://www.behindthespin.com/features/fast-food-nationals/comment-page-1#comment-260 Nathaniel Southworth-Barlow Sun, 08 Feb 2009 22:37:56 +0000 http://www.behindthespin.com/?p=505#comment-260 Reading this article - especially the opening phrase 'The client is king' - reminded me of an interview I read with Al Golin some time ago that touched on burgers and what the customer wanted (and didn't get!) demonstrating one of the other sides of PR: business acumen. http://pop-pr.blogspot.com/2005/04/pr-face2faceal-golin-chairman.html Great campaign by CowPR and great background information in the article. Reading this article – especially the opening phrase ‘The client is king’ – reminded me of an interview I read with Al Golin some time ago that touched on burgers and what the customer wanted (and didn’t get!) demonstrating one of the other sides of PR: business acumen.

http://pop-pr.blogspot.com/2005/04/pr-face2faceal-golin-chairman.html

Great campaign by CowPR and great background information in the article.

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