Engineering better communication


This is an article by Manali Sarpatwar.
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Manali Sarpatwar

People often ask me why I made the switch from mechanical engineering to public relations. Why the change from the sciences to the arts?

My answer to this is I never made a switch, I am simply learning to communicate my admiration for the mechanical sector by studying public relations! After all, isn’t mechanical engineering the art of turning nature’s forces into useful machines?

I consider myself lucky for having studied mechanical engineering and now to be pursuing a degree in PR. Sciences teach you logic and mathematics; whereas the arts teach you the ways of the mind and the heart, a form of empathy and compassion. In science 2+2 will always equal 4; whereas in the arts you could argue that 2+2 might not be equal to 4. Public Relations is an art, but in my opinion it’s also the science of communicating an idea to its maximum potential.

My journey as a PR student started in September 2015. As much as I like machines and automobiles, I realised that I was more inclined to work in automotive communications than in the technical field. I wanted to write, review and communicate my knowledge of the giant machines to the people out there. The perfect answer to this was PR.

The ever-growing world of mechanical and automotive multi-national conglomerates and their public relations intrigued me. I thought that this is the industry where my technical knowledge of engineering and my skills of PR can be used effectively.

During these two years of studying PR at Sheffield Hallam, I have interned in a few public relations firms, with clients from the mechanical industry. This has helped me hone my skills and work towards where I want to go in my career. My tutors and the staff at university have been very caring and supportive. They are very helpful and their guidance helps me in my academic studies and work experience.

PR is an interesting subject, there is no one set rule but there’s also a manual for code of conducts that you can follow. Sounds like an oxymoron! Just like a science student pursuing arts! This is my journey from mechanical engineering to PR.

Manali Sarpatwar is a Second year BA Public Relations student at Sheffield Hallam University

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