‘Why is it worth becoming a communication or public relations expert (academic or practitioner)? How could it contribute to the fulfilment of your career or private aims?’
I am writing to tell you how I see your future profession and to emphasise one point: you are in the best place at the best time. PR is a global science and practice. Additionally, PR is growing rapidly. The education, the science, the practice are becoming globalized.
I arrived from Hungary at Leeds Metropolitan University in the middle of January to spend three months here as a visiting scholar to the public relations and communications subject group.
My university – Széchenyi István University (named after a noble Hungarian from the 19th century) is located in Győr (at the meeting point of three rivers). It has three faculties and two institutes and it is attended by about 12,000 students each year.
I work for the Faculty of Business in the Marketing and Management Department as an associate professor and I teach various management and communication modules, among them Public Relations.
From next semester I will teach some modules in English, for our Erasmus students and for our postgraduate Marketing students. This was one of my motivations to apply for a scholarship when invited by my university.
I would like to gather as much information as possible about the latest trends in communication management: by attending lectures, reading books and articles, taking part in several events, joining research programmes, getting in touch with excellent PR practitioners, researchers, academics, and by picking the brains of my English colleagues who are great authorities in their field.
Because PR is global one, we can apply this to Hungary, as well.
Public relations in Hungary
Some data about the history of Hungarian PR: in 1990 the Hungarian Public Relations Association was established with 40 members. As the next step, in 1992 the PR profession was registered as an individual profession in Hungary. The first PR magazine, the PR Herald was launched in 1995. Hungary has been the venue for several international PR conferences.
Public relations education was accredited in 1998 within Communication and Media Sciences. Nowadays this course is offered by 19 Hungarian universities as a BA and by 10 universities at MA level. The curricula and the applied books/tools are similar to English programmes.
There are PR agencies, consultancies and in-house PR departments in Hungary, as well as individual PR experts (publishers, editors, journalists, event organisers). Grayling – the large public relations, public affairs, investor relations and events consultancy – has run its own office in Budapest since 1994.
As I told you: you are in the best place at the best time. Many foreigners arrive in England to learn about communication, marketing, public relations and journalism. Leeds Met is one of the leading universities in these fields.
Communication is one of the essential life skills since it’s clearly related to success with family, friends and success in the workplace. If you look at successful people, you’ll almost always find they have the ability to communicate with others, either one-to-one or in groups, far more effectively than less successful people. And you can be a professional in it.
Don’t worry! Great speakers are not born but they take training. Pick your lecturers’ brains! Make the best of your time! Ride on the wave!
I enjoyed spending this useful time in England, I learned a lot. Thank you. Haye…