Bournemouth University – BA (Hons) Public Relations

This is an article by David Wilson.
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Reviewed by Jessica North:

CIPR Approved: Yes

Offers placement year: Yes

Overall: 4 ½ The BAPR course at Bournemouth University is the UK’s longest-established course; it celebrated its 21st birthday last year. Recognised widely by leading organisations and agencies, the graduate recruitment rate is phenomenal with 79% of graduates (2008/2009 survey) from the course are now in full-time, paid employment.

Teaching/Lecturers:  4 The majority of our lecturers and seminar leaders are extremely passionate about their subject and always prepared to give you extra advice and have the time to help you. Many of them have fantastic experience in the industry and they all know their areas inside out. So far, I’ve thoroughly enjoyed lectures and seminars with them. Our course is run by Dr Daniel Jackson and our level tutor is Dr Caroline Hodges.

Support available:  5 Whether you need support with your course, work, personal issues, CV, interview practice, applying for placements and anything else – Bournemouth University can help. Your level tutor is often the first port of call for most things and they can then advise you who to see if you need further assistance, they’re always there for you, no matter how small or big you think the issue is. For career related support, including CVs, interviews, placement guidance, there are a dedicated careers team and an employability coordinator, between them – you can’t go wrong. Their advice is fantastic. They organise workshops for CV building, practice interviews and practice psychometric tests – it’s a lifesaver whilst applying for placements and graduate jobs!

The creative enterprise bureau has recently set up by former student, Liam Toms, it’s aimed at working with local businesses to increase their marketing, advertising and PR activities. Set up like an agency, the CEB uses students and academic staff to work on the requirements of the company. It’s a truly innovative idea, for further information please visit

Extra Opportunities available: 5 Most of our modules have incorporated guest speakers from many different sectors. Each has had their own way of helping us with our career. Not only are we given the chance to network with these guest speakers, once a year CIPR Wessex hold a ‘Meet the Professionals’ evening where we can network with many different professionals from the industry and ask any questions we may have. Our course leader has sent out many different opportunities for relevant extracurricular activities examples include Peacefrogs ( and Ketchum Mindfire (’re also offered local work experience for example at the local football ground.

The Media School have a strong reputation and consistently send students to the best companies for placement; including Sony, Apple, Arsenal Football Club, BMW, BBC, Disney, IBM, L’Oreal, Weber Shandwick and many more.

Accommodation: 4 Choice of halls, student letting and student village for your first year followed by a wide variety of choice for all other years.

Facilities (including library): 4 The Media School boasts fantastic facilities which you can access 24/7.  Including a Sony HD TV Studio, video editing suites, a sixty seat cinema style screening room, three radio stations, a radio newsroom and many interactive media studios equipped with Apple Macs amongst many other facilities I’m yet to discover!  I love the Media School and it’s definitely become a second home.

However our library is not quite as fantastic; it every possible resource you could want, but I was a little disappointed to learn it is not 24/7 like a lot of University libraries. It can also prove very difficult to find space to work during the busy hours of a day.

Nightlife: 5 Once named the clubbing capital of the south, Bournemouth is not short clubs and bars. Whatever the night, whatever your style; you can guarantee this is the one town that has it. Bournemouth nightlife certainly has a lot to offer.

Socials/Societies: 5 Bournemouth University has so many clubs and societies, some from the SU and some from SportBU. It’s hard to keep to track. Even if you can’t find the one you want, start it up. The societies themselves hold awesome socials, trips, fundraisers, not to mention filled with a great group of people.

Students Union: 4 The SU are a really good team, they’re always there to help with societies and release a monthly magazine – Nerve. Nerve also has radio station which you can get involved in. The SU run club nights at The Old Fire Station in town, where many students love to work and relax.. a great atmosphere.

Reviewed by David Wilson:

CIPR Approved: Yes

Offers placement year: Yes, a placement year is a compulsory.

Overall:  4.75

Teaching/Lecturers:  4.5 Lecturers are supportive and knowledgeable and always contactable, most with lots of industry experience.

Support available:  4.5

Extra Opportunities available:

Accommodation:  4.5 Students are presented with a fair number of opportunities to get involved in volunteer work and work experience. There are regular and relevant guest lectures, however these are sometimes at inconvenient times. The university holds networking events fairly regularly.

Facilities (including library): 4.5 Good computing facilities overall and excellent computing facilities in the Media School. Wide range of material available in the library and online. Lots of relevant PR material.

Nightlife: 5 Nightlife in Bournemouth is excellent with many bars and clubs to cater for many different tastes.

Socials/Societies: 4 There are a few course socials and there are a number of societies although more would be beneficial.

Students Union: 5 Very active Student Union

Overall the course is very enjoyable and relevant to Public Relations. The course is academic and gives you a very solid grounding in PR and marketing concepts with a fairly good practical element. Overall facilities, teaching and quality of the degree is very high.

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