How the Paralympics won hearts and spread joy

Miriam Pelusi learns lessons from the Paralympics. Beyond sport, they were lessons for life, and a triumph of long-term public relations.

When PR met Communism

Is public relations a western import that only took hold in Eastern Europe after the fall of the Berlin Wall, as some have argued? Despite attempts to suppress public relations in the communist era, Balint Brunner finds evidence for PR’s surprisingly long evolution in Hungary.


Public relations can’t be all bad, says Richard Bailey. But there are some persistent myths and stereotypes that every PR student and practitioner has to confront. Here are three for starters.

The season to fire clients

Getting results is the easy part of public relations, argues Courtney Lukitsch of Gotham PR. Managing clients for long-term mutual benefit is the hard part, and this sometimes requires making the difficult decision to fire a client.

Businesses should join the Brexit debate

Bill Penn draws on the lessons from Eurovision song contest winners Abba to argue that businesses need to communicate with their stakeholders to avoid Brexit uncertainty.