Miriam Pelusi learns lessons from the Paralympics. Beyond sport, they were lessons for life, and a triumph of long-term public relations.
Is public relations a western import that only took hold in Eastern Europe after the fall of the Berlin Wall, as some have argued? Despite attempts to suppress public relations in the communist era, Balint Brunner finds evidence for PR’s surprisingly long evolution in Hungary.
Public relations can’t be all bad, says Richard Bailey. But there are some persistent myths and stereotypes that every PR student and practitioner has to confront. Here are three for starters.
Getting results is the easy part of public relations, argues Courtney Lukitsch of Gotham PR. Managing clients for long-term mutual benefit is the hard part, and this sometimes requires making the difficult decision to fire a client.