Creativity, Cannes and Cass Business School

Claire Bridges, author of a new book on creativity in business, reflects on her corporate, consultancy and business school experience and offers the careers advice she would give to her younger self.

Call yourself a social media expert?

Jessica Turner directs a rant against self-proclaimed social media experts. There’s much more to it than likes, shares and one-way promotions she explains.

A life-changing experience

Sonja Heineck reports on her time as volunteer marketing manager at a bush school and wildlife orphanage in South Africa. The post is now open for applicants able to work for twelve months from February 2017.

The tough life of charities

The public and the media have become more critical of charities. The House of Commons Public Administration Committee has condemned the fundraising activities of many. Chris Rogers discusses the reputational challenges facing organisations in the third sector.

It’s time to ditch the term ‘PR’

‘PR used to distinguish ‘us’ from other forms of communications such as sales, marketing or advertising. Now that boundaries have blurred, I’d say it’s probably time to ditch PR as a defining term’ argues corporate communicator Carole Scott.