An integrated marketing campaign sees multiple platforms come together to deliver a brand’s message in a cohesive, interconnected manner. Ben Martin explores some successful recent examples.
Thursday 28 April is ‘Pay It Forward Day 2016’ – a day when businesses and individuals are encouraged to pass on a good deed for the day, in the hope of creating a chain of positivity, generosity and kindness that will touch the lives of as many people as possible.
As millions celebrate the holiest festival in the Christian calendar, Miriam Pelusi reflects on the Pope Francis effect as a case study in effective public relations, inspiring feeling rather than thinking.
Jack Moorcroft has found the client campaign to be a highlight of his first year at Edge Hill University. He explores the lessons that are better learned outside the classroom.