The best integrated campaigns of 2016 (to date)

An integrated marketing campaign sees multiple platforms come together to deliver a brand’s message in a cohesive, interconnected manner. Ben Martin explores some successful recent examples.

‘Pay It Forward’ and spread acts of kindness

Thursday 28 April is ‘Pay It Forward Day 2016’ – a day when businesses and individuals are encouraged to pass on a good deed for the day, in the hope of creating a chain of positivity, generosity and kindness that will touch the lives of as many people as possible.

PR lessons from the Pope

As millions celebrate the holiest festival in the Christian calendar, Miriam Pelusi reflects on the Pope Francis effect as a case study in effective public relations, inspiring feeling rather than thinking.

Learning from the real world

Jack Moorcroft has found the client campaign to be a highlight of his first year at Edge Hill University. He explores the lessons that are better learned outside the classroom.

When students become teachers

Joanna Xiourouppa, working on a client-led campaign, describes how students are planning to leave something of value for the client once the campaign is over. They will be delivering a series of workshops and leaving some how-to guides.