Books

The Tipping Point
Ten years on from first publication of The Tipping Point and author Malcolm Gladwell has gained rock star status. Helen Standing reviews the book, having recently heard the man speak. How to write a book review
We aim to review recent important books relevant to the study and practice of public relations. These reviews can be written by students, practitioners and academics and here are our guidelines for those writing reviews. Macnamara on media and the future of PR
Jim Macnamara’s new book provides an important media sociology perspective on PR and social media, finds Richard Bailey. But it’s written for scholars, not for the general reader. People power or PR power?
Does the advent of Web 2.0 demand a PR 2.0 asks David Clare, as he reviews some recent books on the subject. After Cluetrain
It’s ten years since The Cluetrain Manifesto proclaimed ‘the end of business as usual’. Amanda Vinten reviews Cluetrain and subsequent milestones in the literature to ask what has changed since 1999. Personal Reputation Optimisation
A new book provides practical tips on personal PR online; Richard Bailey reviews it. The rise of celebrity, and the rise of PR
Celebrity endorsement has long been a popular dissertation topic amongst PR students – but it’s been difficult to do well because of the lack of discussion of the subject in public relations academic literature. Until now. Online public relations: evolution or revolution?
You wait for years, then two books come out at once on the same subject – from the same publisher. Richard Bailey reviews the latest additions to the literature on public relations and social media. Global Public Relations
If the interest of book publishers is any guide, the two growth areas for public relations are social media and global PR. Richard Bailey reviews an impressive new contribution to our understanding of PR around the world. Tribes
Just back from an internship with marketing maven Seth Godin, Richard Millington reviews Godin’s new book. PR – a persuasive industry?
A new book on public relations acts as a useful guidebook – not textbook – to the discipline and the business, says a mostly admiring Richard Bailey. Bookshelf: Heather Yaxley
Educator and PR consultant Heather Yaxley FCIPR lists the ten books she most often cites. A Century of Spin
The authors of a new history of public relations oppose PR because they’re anti-business writes Richard Bailey. They also argue that PR undermines democracy. Flat Earth News
Richard Bailey finds some flat earth views hidden in this commentary on the sorry state of journalism and public relations.