Attila the human

Why should PR students read an autobiography of radical left wing performance poet and musician Attila the Stockbroker whose heyday was ten years before they were born? Liz Bridgen argues it’s for the lessons to be learned in media manipulation, propaganda and lobbying.

Campaigns That Shook The World

Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.

PR student review of #2 MyPRStack

Following on from the editor’s preview, a class of his PR students have written a collaborative review of the second My PRstack book.

#2 My PRstack

It’s publication day for the second MyPRstack book in which experts share the tools they use in their modernised public relations workflow. Richard Bailey explains why this is a must-read for PR practitioners and students.

How to be a consultant

Caroline Black has written a useful book for new entrants in to public relations, but for more sophisticated advice on how to be a consultant Richard Bailey turns to a new book by management consultant Samir Parikh.