Why should PR students read an autobiography of radical left wing performance poet and musician Attila the Stockbroker whose heyday was ten years before they were born? Liz Bridgen argues it’s for the lessons to be learned in media manipulation, propaganda and lobbying.
Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.