Emily Cagle and I have just completed a small research project amongst top PR practitioners which had surprising results.
The new PRWeek Power Book 2010, distributed last month, was our starting point. Taking this ‘who’s who’ of “the most influential people in PR”, we scoured Twitter for the account names of all those listed, to create a Twitter list to make it easy to follow these leaders.
The list, which can now be found here on TweepML, has so far created over 18,000 new Twitter connections and currently includes 112 Twitter accounts of PR pros – around 22% of all those in the Power Book list.
While this has indeed proved a useful and popular resource, several PR pros tweeted asking why such a large proportion (almost 80%) of PR’s leading influencers aren’t prominently active on what many in the industry consider to be the medium of the moment.
So what do you think?
Is Twitter really such a vital communications resource that everybody who is anybody should be on it, or is it more the case that the industry’s top professionals simply don’t need the medium to maintain their influence?
For PRs, is Twitter a vital industry tool, an optional extra, or a playground for the industry’s great and good?
We’d love to hear your views.