Dear PR, You’re dumped.


This is an article by Jeannyfar Gelpcke.
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Dear PR,

I’ve cheated!!!

I’m confused and upset and really don‘t know what to do about it – or even if I want to stop. I am confessing this to you because I have been carrying this around for such a long time now and I really have to get it off my chest.

It is time to say it out load: I have cheated on YOU! But it was not my fault… or yours .. I guess it just happened. I was drunk… I was seduced… I WAS WEAK! I am so sorry … :O(

You and me, we went through thick and thin together. We got closer than ever throughout my undergraduate programme. You taught me all I needed to know about communication, media channels, relationships, networking – and even persuasion.

You introduced me to celebrities, Gorkana and red pages. We had this very close and intimate committed relationship and nothing else mattered. I became more and more confident, loquacious and creative. Just a better me.

Do you remember our night in crisis management or the other time when we dived into internal communications? Hahaha – oh man, we spent endless nights on that one report but it was worth it. You were my first love.

I remember the first time I met you. I was still in school and I had this two weeks of work experience at a national telecommunications company. That was when I saw you working for the first time. I was still young and didn’t know much about the industry but I fell in love and knew you were the one. And I knew we belonged together.

I met someone else: marketing communications

When I graduated we both knew that changes were coming. Either we move in together, probably in-house, or carry on with a long-distance relationship. Us being young, I thought we’d still have all our life so why the rush to move in? But the distance changed us and I met someone else: marketing communications.

The first thing that came into my mind when i met him was a Destiny’s Child lyric:

Had my man on my mind, turn my head, what did I see
The fellas lookin’ fly, there was one that caught my eye
So I bit my lip, switched my hips as I walked by
Sayin’ “Sexy boy, you so fly
I just might give you a try
I’m a write yo’ number in the palm of my hand
Oops, I forgot I got a man”

Sweet talk about integration

He came out of nowhere and just swept me off my feet and changed my perspective. He kept going on about “integration” – all the time! I did not quite understand what he meant. He said you were not a discipline of your own but a part of the whole marketing mix. I felt like I had to stay true to us and defend us and our views and our importance in the industry. I did not think we were part of that – we were us! And one day, it just happened. I became unfaithful.

He takes me to all these fancy trips like shopping on Advertising Boulevard. And we just got back from our ski trip in St. Branding Management. I know this sounds all very shallow but with him its more than just calling editors and sending out press releases. Do you think I am blinded by the fancy names and the money?

Jeannyfar: just good friends

I received your letter the other day, asking me to renew my CIPR membership. I ignored it because I was ashamed. I am living a lie.

PR, I love you and do not want to lose you. I appreciate all you did for me and will constantly carry you in my heart.

I never would have wanted to hurt you but I can see my unfaithfulness killing you inside.

You deserve so much more, someone who loves you the way you deserve to be loved. I do not want to be lying any more. With this letter I am reaching out to you – not as a lover but as a good friend. I hope you can forgive me.

Love
J

Comments

  1. I absolutely love this, it’s genius!

  2. Thank you very much Antonia 🙂

  3. well, I am shocked, amazed, but happy that you took the initiative to admit that you’re not faithful!!!! don’t ever stop writing, I see the sparkle in your work!

  4. For those who like Jeannyfar’s writing (and I’m a huge fan), here’s the link to her previous article for Behind the Spin. Enjoy.

    http://www.behindthespin.com/careers/what-to-wear-diary-of-an-intern

  5. Perfect, absolutely brilliant! Very successfully told! Carry on the good work.

  6. Loving It!

    At first I was like wtf is this, but the more I read the more I got drawn to it.
    It is so wrong that it is good.

    A really great piece, keep it up!

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