Dear PR, You’re dumped.

This is an article by Jeannyfar Gelpcke.
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Dear PR,

I’ve cheated!!!

I’m confused and upset and really don‘t know what to do about it – or even if I want to stop. I am confessing this to you because I have been carrying this around for such a long time now and I really have to get it off my chest.

It is time to say it out load: I have cheated on YOU! But it was not my fault… or yours .. I guess it just happened. I was drunk… I was seduced… I WAS WEAK! I am so sorry … :O(

You and me, we went through thick and thin together. We got closer than ever throughout my undergraduate programme. You taught me all I needed to know about communication, media channels, relationships, networking – and even persuasion.

You introduced me to celebrities, Gorkana and red pages. We had this very close and intimate committed relationship and nothing else mattered. I became more and more confident, loquacious and creative. Just a better me.

Do you remember our night in crisis management or the other time when we dived into internal communications? Hahaha – oh man, we spent endless nights on that one report but it was worth it. You were my first love.

I remember the first time I met you. I was still in school and I had this two weeks of work experience at a national telecommunications company. That was when I saw you working for the first time. I was still young and didn’t know much about the industry but I fell in love and knew you were the one. And I knew we belonged together.

I met someone else: marketing communications

When I graduated we both knew that changes were coming. Either we move in together, probably in-house, or carry on with a long-distance relationship. Us being young, I thought we’d still have all our life so why the rush to move in? But the distance changed us and I met someone else: marketing communications.

The first thing that came into my mind when i met him was a Destiny’s Child lyric:

Had my man on my mind, turn my head, what did I see
The fellas lookin’ fly, there was one that caught my eye
So I bit my lip, switched my hips as I walked by
Sayin’ “Sexy boy, you so fly
I just might give you a try
I’m a write yo’ number in the palm of my hand
Oops, I forgot I got a man”

Sweet talk about integration

He came out of nowhere and just swept me off my feet and changed my perspective. He kept going on about “integration” – all the time! I did not quite understand what he meant. He said you were not a discipline of your own but a part of the whole marketing mix. I felt like I had to stay true to us and defend us and our views and our importance in the industry. I did not think we were part of that – we were us! And one day, it just happened. I became unfaithful.

He takes me to all these fancy trips like shopping on Advertising Boulevard. And we just got back from our ski trip in St. Branding Management. I know this sounds all very shallow but with him its more than just calling editors and sending out press releases. Do you think I am blinded by the fancy names and the money?

Jeannyfar: just good friends

I received your letter the other day, asking me to renew my CIPR membership. I ignored it because I was ashamed. I am living a lie.

PR, I love you and do not want to lose you. I appreciate all you did for me and will constantly carry you in my heart.

I never would have wanted to hurt you but I can see my unfaithfulness killing you inside.

You deserve so much more, someone who loves you the way you deserve to be loved. I do not want to be lying any more. With this letter I am reaching out to you – not as a lover but as a good friend. I hope you can forgive me.



  1. I absolutely love this, it’s genius!

  2. Thank you very much Antonia 🙂

  3. well, I am shocked, amazed, but happy that you took the initiative to admit that you’re not faithful!!!! don’t ever stop writing, I see the sparkle in your work!

  4. For those who like Jeannyfar’s writing (and I’m a huge fan), here’s the link to her previous article for Behind the Spin. Enjoy.

  5. Perfect, absolutely brilliant! Very successfully told! Carry on the good work.

  6. Loving It!

    At first I was like wtf is this, but the more I read the more I got drawn to it.
    It is so wrong that it is good.

    A really great piece, keep it up!


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