As exciting as flying


This is an article by Michelle Jones.
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High-flyer: Lisa Gutcher

Aged just 29, Lisa Gutcher has an enviable CV.

She is one of the most qualified PR practitioners in the Channel Islands having gained a CIPR diploma and is now a board director of an integrated communications consultancy.

It is no surprise that she was named CIPR Outstanding Young Communicator at the Wessex Pride awards.

Lisa didn’t always have dreams of becoming a PR practitioner. Twelve years ago she had dreamt of becoming an aircraft pilot.

When her dreams were crushed due to an eyesight deficiency, she began to look for a career that would be just as exciting. She was attracted to public relations by the “opportunity to work with people, use communication skills and see tangible outcomes every day”.

Lisa began by studying for a PR degree at Leeds Metropolitan University having already undertaken various work experience placements. Alongside her studies she undertook a year placement at Shell LiveWire as a PR executive and after graduating in 2005 worked full- time at Sunderland City Council.

In 2006 she decided to relocate to Jersey. She initially began her life in Jersey as an Account Manager for integrated agency, Image PR. After four years, Lisa and a few of her fellow colleagues and industry peers saw a gap in the market for a consultancy that was strategic, integrated and results-orientated. It was this that pushed them to start up their own consultancy, One Strategic.

Starting with no money, no clients, and only two small offices in Jersey and Guernsey in the depths of a recession, Lisa describes her feelings upon launching One Strategic as “excitement blended with fear”. The intentions of the new agency were to differentiate themselves based on clearly defined values and integrity. They were ambitious from the start, always aspiring to grow the business beyond the Channel Islands, and after much hard work they certainly did.

One Strategic merged with UK agency Liquid PR, and they now have offices around the UK, in Birmingham, Guernsey, Jersey and London. Lisa works with a range local and international scale.

Lisa has played a valuable role in contributing to Liquid’s success, and the company’s chief executive Elisabeth Lewis-Jones, describe her as, “Bright, articulate, motivated and determined… she conceives and executes well thought-through campaigns and has become a role model for others within the company”.

On winning the CIPR Young Communicator award Lisa said:

“I really didn’t expect to win but am delighted to have done so… I’ve never once regretted choosing PR as a profession and am overwhelmed that the judges felt that something I love doing was worthy of an award”.

Since her success at the Wessex and Channel Islands Pride awards, Lisa has been shortlisted alongside four others for a national Fresh award.

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