http://www.behindthespin.com/books/the-rise-of-celebrity-and-the-rise-of-pr Behind the Spin is an online magazine for public relations students and young practitioners. Mon, 06 Feb 2012 09:25:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.behindthespin.com/books/the-rise-of-celebrity-and-the-rise-of-pr/comment-page-1#comment-570 beatrice alessio Sun, 07 Mar 2010 15:33:28 +0000 http://www.behindthespin.com/?p=946#comment-570 I recently went to a panel debate called "Celebrity Brands – Desire, Dollars and Danger?" at the University of Westminster sponsored by PRCA and among the panelists there were Max Clifford and Mark Borkowski. They debated on how celebrities are constantly under the media spotlight and in particular, they focused on Tiger Woods' case debating on the risks and benefits for brands to associate with celebrities. Moreover, they all agreed that there's no limit (so far) to public interest in celebrities' stories and the stardom is still the fuel for a large slice of media, so in my opinion celebrity world should be recognized by PR academics as a growing facade of public relations. I recently went to a panel debate called “Celebrity Brands – Desire, Dollars and Danger?” at the University of Westminster sponsored by PRCA and among the panelists there were Max Clifford and Mark Borkowski. They debated on how celebrities are constantly under the media spotlight and in particular, they focused on Tiger Woods’ case debating on the risks and benefits for brands to associate with celebrities. Moreover, they all agreed that there’s no limit (so far) to public interest in celebrities’ stories and the stardom is still the fuel for a large slice of media, so in my opinion celebrity world should be recognized by PR academics as a growing facade of public relations.

]]> http://www.behindthespin.com/books/the-rise-of-celebrity-and-the-rise-of-pr/comment-page-1#comment-399 Celebrity special : Behind the Spin Thu, 15 Oct 2009 09:17:26 +0000 http://www.behindthespin.com/?p=946#comment-399 [...] Students wanting to research celebrity and PR for their dissertations have been frustrated by how little space the topic attracts in the maintstream textbooks. This is now changing, and we review two recent contributions to the literature. [...] [...] Students wanting to research celebrity and PR for their dissertations have been frustrated by how little space the topic attracts in the maintstream textbooks. This is now changing, and we review two recent contributions to the literature. [...]

]]>