Pitch Up

Pitch Up: Pitch Yourself for the Job of Your Dreams
by Paul Boross
220 pages, GGW Publishing, 2013

Pitch Up‘Social networking is not the same as networking. There’s no substitute for getting in front of people.’

This is one of many valuable lessons for students in the latest book from ‘the pitch doctor’ Paul Boross. You will certainly use social media, but it’s only part of the picture. You also need to develop skills in introducing yourself to people, face to face. It’s this mix of real and virtual that makes the jobs market so challenging for students:

‘Employers no longer have to rely on what’s in your CV or what a recruiter says about you, they can see your entire life story laid out in social media updates, holiday photos and even in what you have written about other people.’

The moral of the story must be clear by now, but Boross spells it out in a golden rule. ‘For every photo and item on your profile, ask yourself if you would be happy for your parents to see it. If not, delete it.’

This small book is all about standing out from the crowd (employers don’t want to hire a crowd, they want to hire the person with the best potential.)

‘What makes you stand out from the crowd is your ability to stand up, make a real and genuine connection with another human being and create a deep and lasting impression… The more the world becomes connected through computers and smartphones, the more we need to be connected through the most essential of human interactions.’

The author has had an interesting portfolio career as  a stand-up comedian, psychologist, author and consultant on TV programmes. He’s accomplished in the art of providing ‘top tips’  in the ‘seven habits’ genre. What’s disappointing given his claim to be a master of communication is the poor punctuation and occasional spelling mistake (complementary for complimentary) in this short book.

The book is about pitching yourself to employers, but it overlaps with several excellent books about personal reputation management (I recommend books by Louis Halpern & Roy Murphy and also by Antony Mayfield) and also books about pitching to win business (Stephen Bayley & Roger Mavity).

This is a book containing valuable lessons written for the Apprentice generation. It should be useful to students unsure how to extend their network to include practitioners and confused about the scary world of job interviews.

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