Comments on: Personal Reputation Optimisation

By: Abdi Mohammed

Abdi Mohammed — Tue, 12 Jan 2010 12:46:15 +0000

A very practical and logical ‘review’.

Personally, I never heard of ‘reputation management’ online, even though I’ve been ‘online’ for over 10 years. I now appreciate and embrace the online climate and how things have changed.

It is through this book that I decided to take action and manage my reputation. I have now registered ‘my domain name’ – by that I mean http://www.firstnamesurname.com.

By: Boris Jacquin

Boris Jacquin — Mon, 14 Dec 2009 13:26:24 +0000

…and, as aresult, many companies decide to ban the use of social media within the office as opposed to encourage it and educate their staff. Mostly because many organisations are still run by older generation executives who can’t get their heads around the internet and wish it would go away… See interesting blog post here on the subject: http://www.louishalpern.com/maximise-the-uks-1-4bn-twitter-time/

By: Ben Cotton

Ben Cotton — Mon, 14 Dec 2009 13:04:00 +0000

Indeed Boris. I think people all too often forget that the internet is a very public place and one that leaves a clear trail. Forever. What is intended to remain private can quickly escalate – look no further than Holly Leam-Taylor at Deloitte last week.

In one of my previous roles at a professional sports club, I created social media guidelines to remind players of the potential pitfalls of social media, as well as the many benefits.

However, I’m still staggered at the lack of guidance companies offer employees on this matter – ultimately bad behavior by an employee online will damage the organisation’s reputation too.

By: Boris Jacquin

Boris Jacquin — Mon, 14 Dec 2009 11:59:39 +0000

Ben, absolutely. Digital footprint is the right term indeed. The first thing I do when I need new staff in my team (digital team) is google their name and see what comes up. What applies to companies and brands applies to individuals in exactly the same way when it comes to online reputation -the main reason being that the information is available to everyone, all the time.

By: Ben Cotton

Ben Cotton — Mon, 14 Dec 2009 11:41:26 +0000

Personal SEO is something I would urge all graduates to consider. We now live in an age where organisations routinely google people’s names to get a greater understanding of a prospective employee.

We all leave a digital footprint and people need to remember that whilst the internet presents many opportunities, it is often permanent, instant and viral.

By: Richard Bailey

Richard Bailey — Fri, 04 Dec 2009 12:30:23 +0000

I wonder which ‘old PR model’ you’re referring to? Let me guess, it’s media relations.

Because it’s so visible, many people outside the industry assume that PR equals media relations. In reality, PR practitioners are evolving into social media communicators who have taken to Twitter like ducks to water.

There’s an argument that SEO is replacing PR – but an equally strong case that PR equals SEO.

By: Boris Jacquin

Boris Jacquin — Fri, 04 Dec 2009 09:56:09 +0000

It is time that PR people embrace Digital. Magazines are closing down, eMags are on the rise, people read their news on their iPhones and Google crawls the entire web. Time for PR to rethink their modus operandi and come to terms that digital will eventually be the most prominent source of communication AND information. The old PR model is on the brink of death and Facebook, Twitter and the likes of have redefined the boundaries. Get on the boat and unleash Digital PR because the internet is not about to go away.