Monthly archive for April 2011

Mind the career gap
The gap year used to be taken before university. Now people take travel gaps all all stages, even mid career. Laura Smith reports on travel trends. Students turn into teachers
Three students from Leeds Metropolitan University have been promoting public relations to school pupils. A Good Insight Into Good Causes
Ben Matthews, founder of Bright One, looks back on the PR for Good Causes feature on Behind The Spin which was guest edited by the volunteer led agency for the third sector. Pitch wins prizes
Final year students from Leeds Metropolitan University have been celebrating after winning the coveted Grayling Competitive Pitch Prize. Natalie Smith reports. Article10 Presentations apologise over leaked Prince Harry speech
Marketing bosses have apologised to British royal Prince Harry after a draft copy of his speech for his brother Prince William’s upcoming wedding leaked online. We think about the wedding every ten seconds
According to search specialists Greenlight, the Royal Wedding gets a social media mention every ten seconds. Mischief seeks graduate talent
Mischief has joined forces with the Chartered Institute of Public Relations (CIPR) in a search for the newest member of its agency team. Why become a ‘fan’ of the CIPR?
Keen graduates cannot gain a fast track to CIPR membership, so are limited to becoming a ‘fan’ of the institute – for a fee. Oana Baetica thinks this is bad for graduates and bad for the profession. Introducing Public Relations
First year public relations student Chloe Berry reviews a new introductory textbook to the subject. Measurement, from AVE to ROI
Public relations professor Tom Watson has said that measuring the effectiveness of PR will be increasingly focused on Return on Investment (ROI). Professor Watson, only the second professorial appointment in the field of PR in the UK, was discussing the historical evolution of measuring PR effectiveness in his inaugural lecture at Bournemouth University. Reflecting on [...] Birmingham Student wins Top PR Award.
Birmingham City University student Jarrod Williams has been crowned top of PR in an initiative designed to nurture Birmingham’s creative talent and find the next generation of PR professionals. Jarrod, aged 21, battled against scores of other entrants to win the PR category of B Hive 2011 and prove his worth as the regions top PR student, taking the prize of 2 months paid work experience with some of the Midlands’ top agencies. Graduate job hunt 2.0
It’s tough graduating in a recession, but Laura Smith finds some reasons to be hopeful. There are still jobs available, you just need to look in different places for them. AV yes or no?
On 5 May, we have a chance to vote in a referendum on the voting system for Westminster elections. Journalism student Ismail Mulla makes the case for voting ‘yes’ and freelance writer and ‘future PR girl’ Louise Atkinson explains why she’s voting ‘no’. Best place at the best time
A Hungarian associate professor, Márta Konczos, describes her time in the UK and tells students why this is a great time to train as a PR practitioner or academic. Paid placement is student essay prize
The winner of an essay competition on measurement and evaluation will be offered a placement in Oxford, accommodation and a £4,000 stipend. Student PR network is three today
Robert French writes: A little over three years ago, I had the idea of starting PROpenMic. I started working on Sunday and the site launched on Monday, April 1, 2008.  (Yes, we truly did launch on April Fool’s Day.) Actually, the idea was to start a social network for PR students.  A worldwide (or even [...] Working in-house at Macmillan
Macmillan cancer support offers a number of internships throughout the year. In this article Stephen Nunes and Ed Thornton, both currently interning at Macmillan, take a look at the work they do for the charity.