Monthly archive for March 2011

The Selfish Gene
Clare Callery‘s review of the million copy international bestseller ‘The Selfish Gene’, known both for its success in bring the theories behind evolution to the masses and for the huge controversy it caused. Students put on ‘art for the heart’ exhibition
Public relations students from Leeds Metropolitan University are holding an art exhibition for heart research. My experience at Bright One
With Bright One founder, Ben Matthews, guest editing Behind The Spin this month, Hayley Chow gives us an insight to what it is like working for the volunteer-led agency. Top 10 charity campaigns of 2010
Want to know the top 10 charity campaigns of 2010? Let Petra Opelova show you her top choices. Alone Together
Michael White’s review on Turkle’s book analysing human behaviour in relation to how technology and social media is affecting our offline socialisation. CIPR launches ‘year of the student’
The CIPR values young communicators and their commitment to education and this year is embarking on “Year of the Student and Teacher” to run from 1 April 2011 to 31 March 2012. Rock opera Tommy for their generation
Middlesex University students have teamed up with The Who’s Roger Daltrey for his performance of rock opera Tommy at the Royal Albert Hall this week. De Montfort University, Leicester – MA Public Relations
Alice Treherne reviews her course, MA Public Relations at De Montford University. Overall score: 4 Small steps towards big global society
Public relations students and tutors are using their skills and networks to promote good causes. Here’s a round-up of some current campaigns we’re aware of at Behind the Spin: Japan fundraising PR student Jasmine Bell has started a #makechangeforjapan campaign on Twitter and has already raised almost half of her target of £1000 on JustGiving [...] CSR: How to Spring the Trap
Corporate social responsibility is a major issue for big business. John Parman looks at how CSR should be implemented within organisations. Charity 2.0 and diffusion of information
Social media has huge potential for not-for-profits – but can cause problems too. Melanie Rawlings discusses how charities can realise its potential. How charities use celebrities in PR campaigns
There are many celebrities involved in charitable work whether as patrons or spokespeople, but why is this?Selwyn Jerry Boston tackles the question using a case study of charity event, The Wig Party. University of Lincoln – BA (Hons) Advertising & Public Relations
Emily Corfield reviews her course, BA (Hons) Advertising & Public Relations at the University of Lincoln. Overall score 5. University of Lincoln – BA (Hons) Marketing & Public Relations
Carli-ann Smith reviews her course, BA (Hons) Marketing & Public Relations at the Universiy of Lincoln. Overall score 5 How to become popular on Twitter
Twitter is awash with PR wannabes. Rich Leigh of 10 Yetis gives ten tips on what not to do if you’re seeking Twitter popularity. Whatever happened to the likely grads?
It’s tough for graduates to differentiate themselves in the scramble for career opportunities. Ben Smith of PRmoment.com tells how Sarah Murray made the breakthrough. Leeds Metropolitan University – BA (Hons) Public Relations
Claire Thomas, Chloe Berry and Melanie Rawlings review their course, BA (Hons) Public Relations at Leeds Metropolitan University. Overall Score: 4.3 Does your mother know you work for the devil?
With so many so quick to condemn public relations, why would an intelligent person choose to study this subject? Tove Nordstrom mounts a defence of PR as a force for good. Newcastle University – Master of Art in Media and Public Relations
Whitney Punchak reviews her course, Master of Art in Media and Public Relations at Newcastle University. Overall Score: 4 Bournemouth University – BA (Hons) Public Relations
David Wilson and Jessica North review their course, BA (Hons) Public Relations at Bournemouth University. Overall Score: 4.6 Leeds Metropolitan University – BA (Hons) PR with Marketing
Emma Penny, Sean Ball and Micha Kirkbride review their course, BA (Hons) Public Relations with Marketing, at Leeds Metropolitan University. Overall Score: 4.3 University of the Arts, London – Foundation Degree, Fashion Marketing & Promotion
Asim Ahmad reviews his course, Foundation Degree in Fashion Marketing & Promotion at The University of the Arts London. Overall Score: 4 Guest Editor: PR for Good Causes
Ben Matthews, founder of Bright One, is guest editor for this months PR for Good Causes feature at Behind The Spin. In this post Ben introduces the special feature.