Monthly archive for February 2011

The Power of Product Placement in Music Videos: “Pass the Courvoisier”
As product placement is to become more common place in the UK from today Bournemouth University student Francesca Larkin takes a look at the history of product placement in music videos and the effect it has on brands. Diversity conversation discusses value of degrees
The Chartered Institute of Public Relations (CIPR) Diversity Working Group (DWG) has launched its first in a series of ‘conversations’. The first ‘conversation’, with students in London, discussed the importance of a degree as an entry point for a profession. #Yorkshiresuperhero gets the Leeds Corn Exchange trending
A competition launched by the Leeds Corn Exchange to raise awareness of their half-term children’s activities has become a trending topic in Leeds on social media platform Twitter. The #Yorkshiresuperhero competition invites people to suggest what the perfect Yorkshire Superhero would be called and what superpower they would possess. Getting what you really want
Getting where you want to be can be tough and work experience is everything. Jessica North talks about her experience and how to get what you want out of your career. What to wear: diary of an intern
‘Lucky PR girl’ Jeannyfar Gelpcke describes a typical day in the office. It’s a costume drama. The Net Delusion: How Not to Liberate the World
Toby Margetts reviews Morozov’s critical view on social media, discussing whether it becomes an enabler for freedom or for dictatorship Unpaid internships: no pay, no play?
A BBC documentary has sparked a fierce debate about unpaid internships in public relations. Hannah Corkish and Carys Samuel consider the lessons learned and offer their advice to fellow students. Fashion: the business of image
Fashion makes headlines; it’s also big business. Jessica North discusses how to break into this competitive area. Attention seeking hyperactivity disorder
Lady Gaga is everywhere. Alex Witham explores her talent for publicity and her appeal to gay audiences. Social media: work hard and play hard
Every student understands the fun part of social media. Micha Kirkbride takes a look at its commercial implications. Sport Public Relations and Communication
Joe Mirtaheri reviews a new textbook in the field of sport public relations, co-authored by one of his university lecturers. Last man standing
He’s seen the future of PR, and it’s female. Andrew Davies on what it’s like to be one of five men left in the final year of a PR degree course. So you want to work in entertainment PR?
Laura Crimmons profiles Zoe Baldwin, a PR graduate and practitioner who has launched a website to help other students. The Kings Speech – Film Review
Michael Slevin gives his review on the Oscar tipped story of King George VI reluctant ascension to the throne