Monthly archive for January 2011

Does sporting celebrity still sell?
Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern. Deadline for social media awards nominations
Deadline for entries to this year’s EuroBlog social media awards is Sunday January 30. The CIPR Foundation Award: money well spent?
There’s a new entry-level PR qualification. Undergraduate student Karl Booton tells how he gained the CIPR Foundation Award. Freedom of information tips published
The Information Commissioner’s Office today published a set of top tips on freedom of information for communications professionals working in public authorities. Digital PR agency hiring programme executive
Digital PR firm 33 Digital is looking for new talent to join the team as programme executive. PR agencies who do their homework will win and keep more clients, says Pickanews
A media search engine that enables agency PROs to track online as well as printed coverage is being heralded by the developer as an answer to retaining and winning more clients. The PR beauty myth
The Spin Crowd may be entertaining television. But what does it say about those working in PR, asks Emma Penny. Blogging is the new black
Fashion glossies remain popular, but amateur fashion bloggers have gained an important niche says Stephanie Ayre. PR conferences in 2011
Some dates and links for notable public relations academic conferences in Europe this year. Tips for a trouble-free dissertation
For some, it’s the peak of their studying; for many others, a difficult mountain to climb. Claire Latham tells how to succeed with your PR dissertation.