Monthly archive for December 2010

Tomorrow’s media world
Richard Bailey recommends Dan Gillmor’s self-published book which calls on us all to become mediactivists. Lessons learned since uni
New PR consultant Katy Jameson reports on ten lessons learned since she graduated last summer. How to break into PR
This CIPR Yorkshire and Lincolnshire networking event for young practitioners will help you break into the competitive and exciting world of public relations. Get paid to travel and fight disease
The Global Fund to fight AIDS, Tuberculosis and Malaria is looking for an intern with social media and strong writing skills to join as soon as possible for a period of three months. Competing for the future
Francesca Larkin reviews a book that recommends how managers should act within business. Pepsi refreshes its approach to marketing
Public relations campaigns are there to raise awareness, and ultimately generate sales. But this can be done by simply giving away your money, as David Clare explains in a case study on Pepsi. The role of the student reps
The CIPR has hosted a meeting for student reps. Alex Dobocan reports on the meeting and looks forward to the challenges ahead. Male models, blindfolds, and a gorgeous rugby player
Working for Manchester-based ‘events and live communication’ agency Ear to the Ground is the seventh placement I have completed since the start of my degree in public relations, writes Emma Fawcett. Brands to come under siege in 2011
A new trends papers predicts that ’2011 will be remembered as the year that exposes brand reputations for their social media frailties’. Charities win £150,000 of PR support
Three charities have won £150,000 of communications support in 2011 by winning the ‘Pitching for Parternship’ competition. Ethical global PR: a case study
This year’s Claire Mascall award was won by Christine Quigley. Here’s an edited version of her essay on ethical global public relations, winner of the £1000 top prize. Midlands awards signed and sealed
Birmingham-based PR and design agency Seal has been recognised as one of the top agencies in the Midlands after scooping four awards at the annual CIPR PRide event. Taking a look at Ping by Apple
Stephen Johnson gives us his opinion on iTunes’ recent addition to the social arena; Ping. Revealed: what we do in hotel beds
According to research findings issued today,72% of adults spend their time in bed before falling asleep checking status updates on Facebook. Speed Communications launches The Digital Apprentice
If it’s good enough for Lord Sugar then it’s good enough for us. Speed’s digital apprentice day is in full swing. Which got us thinking. Would be great to give some young, aspiring and talented people out there the opportunity to get involved. Education is key for future of PR and comms
A new paper by two Bournemouth academics argues the importance of education and training to the future of corporate communications. Beware of gifted geeks
Lucille Pickering reviews the film about the birth of Facebook, The Social Network. CRAPPs shortlists announced
The shortlists for the Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced today, with finalists in categories ranging from ‘the most likely to tell you to sling your hook’ to the ‘least twattish Twitterer – the must-follow journo’.