Monthly archive for May 2010

Twelve months on
One year ago, Jess Hall was a graduating student. Here she reflects on her year in a PR consultancy and offers advice to those who would follow in her footsteps. Not just PRty girls
Carli Smith responds to a recent Behind the Spin article by giving her take on ‘what is PR?’ Trick interview question: what is PR?
Successful graduate applicant Michael Higham describes the process of applying to work in a PR consultancy. The Tipping Point
Ten years on from first publication of The Tipping Point and author Malcolm Gladwell has gained rock star status. Helen Standing reviews the book, having recently heard the man speak. From Bournemouth to Sandbanks
Bournemtouth Graduate Amy Wallett has joined Liz Lean PR in Sandbanks, Dorset. A 10 second tip on media relations from 10 Yetis
The second in the series of the 10 Yetis “10 second tips” has arrived! This time their talking media relations. Charlo gives her top tip for students from the comfort of her Yeti bathroom, whilst brushing her gnashers and dressed in her dressing gown. They’re a crazy lot these Yetis! Twitter comes offline for #hullmeetup
Local users of social media phenomenon, Twitter will meet in Hull, East Yorkshire this week to conect with their followers in person and encourage face-to-face networking. Carly’s a new rising star
A new work placement scheme at University of Lincoln has started brightly, reports Jane Crofts. Leeds Met students encourage men to Torque
A competition at Leeds Metropolitan University to find the name for a new men only support group has found its winner. Torque, which was suggested by Peter Khoo, who manages the Rose Bowl HelpZone, was picked from a list of over 50 entries. Leeds gets the ‘balls’ to say no
Leeds Partnerships NHS Foundation Trust, NHS Leeds and partners including Ringways Motor group, will come together on Wednesday to tackle the stigma around men’s mental health. Grayling Prize winners announced
Final year Leeds Metropolitan University students have battled it out to win the prestigious Grayling Prize 2010 which awards public relations excellence amongst students. Keep your ear to the ground with 10 Yetis Daily Headlines
Gloucester based PR consultancy 10 Yetis is offering students the chance to keep their finger on the pulse, by signing up to their “Daily Headinlines” mailing list. which offers the headlines and brief synopsis from the days national paper’s lead stories and is distributed to a large list of PRs and students. Music to the ears of students
With festival season nearly apon us it’s almost time to wash down the tent, locate your wellington boots and squeeze into your wonder woman costume. Whether you will be enjoying the sounds of Stevie Wonder on the Pyramid Stage of Glastonbury or tapping your feet notstalgically to The Libertines at Leeds Festival, remember that festival season provides students with a bag full of opportunities to immerse themselves in during the summer. There is also fierce competition between festivals to stand out from the crowd and many are employing some very creative PR tactics to do so. 10 second tip from 10 Yetis
‘Always keep your ear to the ground and listen out for a good story’, says Emma of 10 Yetis in her ten second tip. How to get started in PR
You may get a good degree, but will you secure a good graduate job? Hannah Stephenson reports on the challenges facing final year PR students. Wanted: Super intern with X factor
A competition is being held at London Metropolitan University on 17 May with the prize of an internship in a London PR consultancy. How to write a book review
We aim to review recent important books relevant to the study and practice of public relations. These reviews can be written by students, practitioners and academics and here are our guidelines for those writing reviews. Sixteen is old enough to vote
Sixteen and seventeen year olds can get married, have a child and join the armed forces. They may pay taxes yet they can’t elect MPs and local councillors whose decisions affect their lives. Alex Delaney, chair of the British Youth Council, argues it’s time for change.