Monthly archive for December 2009

After Cluetrain
It’s ten years since The Cluetrain Manifesto proclaimed ‘the end of business as usual’. Amanda Vinten reviews Cluetrain and subsequent milestones in the literature to ask what has changed since 1999. Winner of the Claire Mascall Public Relations Prize announced
Katie Brown, a final year PR student at Leeds Metropolitan University, was named as the winner of the prestigious Claire Mascall PR Prize at the final C.I.P.R guest lecture last week. How Oxfam uses social media for social good
We publish an edited version of Katie Brown’s award-winning essay on Oxfam’s use of social media to promote stakeholder engagement. Macmillan Cancer Support launch comfort blanket campaign
Macmillan Cancer Support teamed up with Future Publishing’s monthly title, The Knitter for this year’s World’s Biggest Coffee Morning; an event that has become a renowned charity event. Macmillan collaborated with The Knitter to launch a nationwide Macmillan Comfort Blanket campaign Students pitch police with drink campaign
Public relations students have devised a responsible drinking campaign for police in Cheltenham. Behind the Spin appoints news editor
Adam Burns has been appointed as news editor for Behind the Spin, the national PR student magazine. PR Pros Proffer Brand-aid to Troubled Tiger
Priyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners. Students leave classroom for class war
Forget Paris 1968 and the Kent State anti-Vietnam war protests. The face of student protest in 2009 involves web tools and a heavy dose of irony. Personal Reputation Optimisation
A new book provides practical tips on personal PR online; Richard Bailey reviews it. Volunteers celebrate year of giving socially
Bright One Communications, the volunteer-run communications agency for the third sector, has donated the equivalent of £180,000 of public relations expertise in its first year leading to founder Ben Matthews being included as one of the Future 100 Young Social Entrepreneurs of the Year.