Monthly archive for October 2009

An insider’s guide to celebrity endorsement
Head of Golley Slater Manchester, Agatha Chapman-Poole, discusses the pros and cons of celebrity endorsement – and making sure you choose your champion wisely. Lava lights up career path for students
A partnership between a regional consultancy and a university aims to fast track PR graduates to successful careers without the long commute. Chirpy celebrities
It may have started with celebrity following, but Laura Daly now thinks she’s experiencing the future of marketing and communication. Academic conferences in 2010
Here are some public relations academic conferences that are inviting contributions and will welcome attendees next year. Celebrities and digital media in campaign for Ugandan orphans
A new charity launched today uses celebrity support, media professionals and online engagement to make a difference to abandoned babies in Uganda. Student bloggers offered rewards for writing
As part of its EuroBlog investigation into the impact of social media on public relations practice, Euprera will make three awards at its February Symposium at Ghent, in Belgium, February 2010. Each winner will receive a prize of 250€. How to secure your placement
You’re on a sandwich course, starting your second year at university and you’ve just been told to think about the internship you’re told you’ll need for next year. So what should you expect? Be prepared for a shock, says Nathaniel Southworth-Barlow. ABC of B2B
Leaving university and starting a PR job meant learning the ropes of business-to-business copywriting for Sarah Callender. Here she shares her tips on making the adjustment. Speaking digital with a local accent
A new research study by regional communications agency Golley Slater shows how the UK regions are adopting new media at different speeds. Rescue me
Though presented as fairy tales, celebrity stories rarely seem to end up ‘happily ever after’, says Emma Dickinson. You say celebrity, I say culture
Just back from a 14-state tour of the United States, Laura Smith discusses the power of US celebrity culture. The rise of celebrity, and the rise of PR
Celebrity endorsement has long been a popular dissertation topic amongst PR students – but it’s been difficult to do well because of the lack of discussion of the subject in public relations academic literature. Until now. Fast track scheme for EUrocrats announced
Minister for Europe, Baroness Kinnock, today announced the re-launch of the European Fast Stream and encouraged graduates to apply. Student from Leeds ‘lives it and loves it’ in Manchester
A placement year can seem a daunting challenge, but for Amanda Fox it meant working in a new sector in a new city – and never looking back. The glamour game
Placement student Alice Harper was excited to represent an international cosmetics brand. In this article she discusses whether her preconceptions matched the reality of being involved in beauty PR. The real work starts here
During her placement year with a charity, Claire Pace learnt about Britain’s biggest killer and turned in the process from being a PR student into a PR practitioner.