Monthly archive for March 2009

PR Professional Profile – Andy Green
What do you see as your area of expertise in PR? I want to push the boundaries of the profession in understanding and managing the creative dimension, its use of brands as tools for delivering messages and memes – which are the DNA of communications. Also, I have coined the term ‘personal brandcasting’ to provide a [...] Save Our Stories
Eileen Jones makes a plea for newspaper readers to join battle to save our print media Students’ winning prescription
PR students from the University of Gloucestershire have won a live pitch to the Meningitis Trust, the UK’s longest-running meningitis charity. Hard Times or Great Expectations?
With the economy in reverse-thrust, Laura Smith asks what this means for the job prospects of PR graduates.