Monthly archive for November 2008

Event gives insight into PR careers
PR professionals gathered in London last week to speak about their time in the industry for the annual CIPR careers day. Cross-cultural curriculum
Based on experience of designing and delivering international PR courses in North Carolina and London, Alan Freitag offers some principles and practical guidance. Hiring globally to act locally
When seeking to procure PR support at a global level, firms are faced with a critical choice. Dan Nicholls weighs up the options. Spaghetti complexity theory of international PR
It’s not easy and it can get messy. Managing international PR is like eating your first bowl of spaghetti, says Valentina Nobili. Gloucestershire recruits Leeds Met talent
Senior lecturer, Richard Bailey is resigning from Leeds Metropolitan University to join the University of Gloucestershire’s PR subject team. PR - a persuasive industry?
A new book on public relations acts as a useful guidebook - not textbook - to the discipline and the business, says a mostly admiring Richard Bailey. Social media - and me
As people are responding less to traditional media and turning to the internet instead, PR practitioners should learn about new communications channels, writes Natalie Smith. 60 Ideas in 60 Minutes
60 Ideas in 60 Minutes was the most anticipated guest lecture to be given at Leeds Metropolitan University this year, as part of the CIPR guest lecture series. Public relations or public enemy?
Postgraduate student Tessa Lewis considers the poor reputation of PR and wonders how much this matters. PR bunnies or natural born communicators?
It’s no secret that women outnumber me in PR. Amanda Wadlow asks why this should be. Letter from Transylvania
Nathaniel Southworth-Barlow spent his summer gaining PR work experience in Transylvania - a placement with added bite. Bookshelf: Heather Yaxley
Educator and PR consultant Heather Yaxley FCIPR lists the ten books she most often cites. Journalism’s place in business
A new course sets journalism alongside public relations and places it within a business faculty. PR grows west
University College Falmouth has introduced the most westerly PR course in the country. Spam or relationships: you decide
It’s not clever and it’s not effective. So why do we keep on treating media relations as an exercise in mass marketing rather than as relationship building, asks Rachel Todd. PR teaching profile - Catherine Sweet
Meet Dr Catherine Sweet, course leader for the PR & Communications degree course at Southampton Solent University.