Ivy Lee and the origins of the press release

Ivy Lee

In the next extract from Spin Stories, author Tim Morris introduces a pioneer of fact-based public relations, Ivy Lee whose Declaration of Principles of 1906 is viewed by many as the start of modern public relations.

When TalkTalk means no speak

Cononley village. Photo: David Sykes, Flickr

It’s one thing for companies to respond to customers on Twitter. It’s another for them to respond with appropriate action as Robert Minton-Taylor found when trying to resolve an internet connection problem for his local post office. In this case, PR came to the rescue.

PR’s image problem explored

LCC-PR and Visual Conference

Last month’s PR and the Visual conference attracted an eclectic range of speakers. Despite observations on PR’s image problem and lack of figureheads, MA student Stefani Lanteri was encouraged by the positive atmosphere and intellectual vigour.

Brand famous

12275_BF_Cover_AW_v15[1].pdf

Brand Famous by Linzi Boyd shows how PR and marketing overlap. Communications is key to getting people talking about your brand, but there are more ways to achieve this than media publicity or advertising as she demonstrates in this visually bright book.

Viewing measurement as friend, not foe

Data dashboard for Philips

Media measurement has been around for decades but it has not always been welcomed with open arms by the PR industry. All that is now changing thanks largely to the demonstrable benefits measurement providers bring to the PR mix, argues Salient Insight chief executive Giselle Bodie.