The week’s best to 19 December

Feeding the reindeer by @alannahollings

This week we highlight six individual blog posts written by UK-based PR students. The individual posts are from Rachel FrostAshley Keir-BucknallLauren Old, Simona Novakova, Jess Ramsey and Naomi Regan. Our picture of the week comes from Alanna Hollings.

Record numbers going to university

UCAS report

The number of students placed in higher education has exceeded half a million for the first time, UCAS’ End of Cycle Report reveals today (19 December 2014). Some 512,400 people secured places in UK universities and colleges, up nearly 17,000 on 2013 (+3.4%). More UK students than ever were accepted into UK HE (447,500, +3.2%) alongside record numbers of students from outside the UK.

What personal public relations means to me

Paul Oz's Spiderman

Experienced young PR consultant and entrepreneur Rich Leigh has set up his own ‘personal PR’ agency. It’s not quite the same thing as celebrity PR he argues as he explains approach to business.

How to be professional

Eva Maclaine

The appetite for authenticity is greater now than ever. People worldwide are sick of overly media trained and on-message spokespeople and are seeking the real deal, writes CIPR International group chair Eva Maclaine. Here’s her advice on how to be a professional.

Journalism and PR

Journalism and PR

Richard Bailey reviews a new book from the Reuters Institute for the Study of Journalism exploring the changing relationship between PR and journalism in the digital age. The authors find that public relations and political communication are ‘more pervasive and less sinister than is commonly believed’.