It’s easy to understand PR for product companies. You make heavy use of media relations and seek to promote the product through launches and reviews. But how do you do public relations for professional services firms? Richard Bailey reviews some thought leaders in international public relations.
In an industry first, KPMG has revealed the detailed diversity profile of its 11,500 staff. At the same time, the professional services firm has also announced targets, across the four areas of gender, ethnicity, disability and sexual orientation, for the next three years, creating a benchmark against which the firm will recruit and develop its workforce. The firm now has the most detailed set of targets of its industry group.
An in-depth report has uncovered the UK’s young people to be a pioneering generation of self-driven entrepreneurs, despite the uphill struggle they face with securing a job after education. The report, commissioned by Lucozade Energy amongst 16-25 year olds, reveals that over half (62%) are interested in working for themselves or creating their own brand.