The week’s best to 24 March

Our top student bloggers are continuing to delight and please – and they’re even competing with themselves (as well as with each other) by publishing multiple posts in a range of styles and formats each week. Our leading bloggers are more than writers: they’re publishers.

Engineering better communication

Manali Sarpatwar explains her gear change from studying mechanical engineering to studying public relations. It’s about communicating a love of machines.

Message on a bottle

British bottled water brand One Water is trialling alternative packaging to alert UK consumers to the poor water conditions experienced by an estimated 663 million people worldwide. The company has developed a sleeve for its bottles to make the clean Welsh spring water they contain look dirty.

The week’s best to 17 March

Each week, this contest demonstrates creative approaches to building connections and conversations. It’s public relations in action – and I’m very proud to highlight these examples – including two newcomers and two vlogs this week.

Prohibition expands in Leeds

A Leeds-based social media PR agency has announced a new senior appointment to its rapidly expanding team that will see it bolstering its B2B offering. Ella Sykes joins Prohibition as account director, having spent five years at integrated agency ilk, leading and delivering campaigns for major corporates.