A couple of weeks ago Dina Tomas met Bob Leaf, the international PR legend, when he delivered a guest lecture at the University of Worcester. She learnt that the present and future of PR is all about perception management.
Public relations is something everyone does; it’s a natural characteristic of our social natures that we connect and communicate. But not everyone makes a good living doing these things professionally. In this article Richard Bailey explores the seven traits to develop on your way to the top. It’s a tough challenge to do them all well, but if you can identify your strengths and weaknesses then you will know what you need to work on.