Consultancies are finding it increasingly tough to find candidates with the right qualities, as Jennifer Atkinson of Babel PR explains. She gives her advice on how to be an outstanding applicant.
The PRCA has held the name Public Relations Consultants Association since its creation in 1969. Now, it’s the Public Relations and Communications Association following a consultation with members and non-members.
Tom Roche started out as an apprentice at Forster Communications. Approaching his fourth year in the industry and now at Shine Communications, he lists the seven lessons he’s learned about succeeding in an account executive role.
Starting out in PR can be challenging and overwhelming, but once you’ve mastered the balance, it can be incredibly rewarding says Kay Seago. PR is a fast-moving industry so keep educating yourself and as your confidence grows so will your prospects.