The week’s best to 2 December

This week in #bestPRblogs we have a balance between undergraduate and postgraduate students, men and women. But it’s an imbalanced list because all three PG contributions are from the same university, Sunderland.

It’s time to ditch the term ‘PR’

‘PR used to distinguish ‘us’ from other forms of communications such as sales, marketing or advertising. Now that boundaries have blurred, I’d say it’s probably time to ditch PR as a defining term’ argues corporate communicator Carole Scott.

Pitch of the year

There’s only one thing worse than a PR pitch, Richard Bailey writes, and that’s ‘outreach’ from an SEO consultant. But it’s also too easy for editors and journalists to carp on about examples of bad PR. Instead, let me praise an example of how to do it well.

The week’s best to 25 November

One newcomer joins some familiar faces in our #bestPRblogs selection this week, and we’ve achieved that rare thing – a gender balance between men and women.

The week’s best to 18 November

Two themes dominate our #bestPRblogs selection this week: networking and work experience. Some very strong contenders have missed out but I hope the merits of those chosen will be evident: they are either strong examples of content or of copywriting (and ideally both).