How PR works: thought leadership

David Gallaher, CEO of Ketchum Europe

Promoting professional services like public relations consultancy is a very different activity from promoting consumer products. In place of marketing-led activities like product launches, advertising, brand building and sales promotion, the favoured approach uses public relations techniques – above all thought leadership. Richard Bailey discusses how one consultancy maintains a prominent profile in the industry.

The week’s best to 9 October

Today's speaker, Financial Analyst and Columnist, Louise Cooper (via @uogfraternity on Instagram)

Welcome to the first of our weekly series in which we identify fresh and interesting blog posts by UK-based public relations students. So what are we looking for? Good writing about any subject that interests you; and good, insightful writing about our subject – public relations.

Three month paid PR internship, Bristol

You say

You Say Agency is a small Bristol based agency with big reach, currently working with regional and local brands, charities and NGOs specialising in food, environmental and ethical PR. The business is going through a period of growth and they are looking to take on an intern on a 2 – 3 day a week contract for an initial three month period.

Graduate vacancy, PR consultancy


You are a graduate or entry-level candidate with PR, communications or journalism work experience (can be during or after study). You are keen to start your career in PR and would like the opportunity to join one of the South West’s leading PR consultancies as an Account Executive.

Public relations academic conferences 2016

Bledcom 2016

This list of forthcoming European academic conferences with deadlines for submitting proposals may interest researchers, educators and advanced students of public relations.