Lessons in thought leadership

6am blog

It’s easy to understand PR for product companies. You make heavy use of media relations and seek to promote the product through launches and reviews. But how do you do public relations for professional services firms? Richard Bailey reviews some thought leaders in international public relations.

The week’s best to 17 October

Lincoln at night by @thestylependant on Instagram

We have five new blog posts to highlight this week from newcomers Paige Hiley, Susanna Ising, Dev MistrySimona Novakova and Matt Silver. With the picture of the week from Alexandra Lazar, that’s students from five different universities included this week. More are welcome to enter.

KPMG announces detailed diversity targets

KPMG logo

In an industry first, KPMG has revealed the detailed diversity profile of its 11,500 staff. At the same time, the professional services firm has also announced targets, across the four areas of gender, ethnicity, disability and sexual orientation, for the next three years, creating a benchmark against which the firm will recruit and develop its workforce. The firm now has the most detailed set of targets of its industry group.

Self-starters, not just selfie-takers

Generatorsz

An in-depth report has uncovered the UK’s young people to be a pioneering generation of self-driven entrepreneurs, despite the uphill struggle they face with securing a job after education. The report, commissioned by Lucozade Energy amongst 16-25 year olds, reveals that over half (62%) are interested in working for themselves or creating their own brand.

The week’s best to 10 October

Fashion PR placement student Emily Young (right)

We have three new blog posts to highlight this week: from Jack ClarkLivi Wilkes and Emily Young. Each week, we aim to bring you our selection of the best blog posts written by UK-based PR students plus our choice of a photo by a PR student (usually taken from Instagram).