Invitation from the editor

There's more to being a student than studying. Photo by duygulisa on Instagram

There’s more to university than classes – and you should have more to show for your time there than a degree certificate, writes Richard Bailey. As we prepare for a new academic year, here’s how to make the most of Behind the Spin, whether you’re a student, a graduate, a lecturer or an employer.

X Factor brought to healthcare recruitment

The Lab

Publicis Healthcare today announced the launch of its agency work experience scheme The Lab: A Place for Bright Sparks. The scheme, the first of its kind in the healthcare space, offers anyone over the age of 18 the opportunity to participate in a paid six month multi-agency experience.

‘Poison Ivy’ Lee and propaganda

A Century of Spin

Did PR pioneer Ivy Lee always put the truth first, or was he an unreliable propagandist with links to Nazi Germany? Tim Morris investigates Lee’s contested legacy.



In Brandjack, author Quentin Langley explores the digital landscape of reputation risk and crisis management through recent case studies. In doing so, he makes the case for the continued importance of public relations.

Ivy Lee and the origins of the press release

Ivy Lee

In the next extract from Spin Stories, author Tim Morris introduces a pioneer of fact-based public relations, Ivy Lee whose Declaration of Principles of 1906 is viewed by many as the start of modern public relations.