Promoting professional services like public relations consultancy is a very different activity from promoting consumer products. In place of marketing-led activities like product launches, advertising, brand building and sales promotion, the favoured approach uses public relations techniques – above all thought leadership. Richard Bailey discusses how one consultancy maintains a prominent profile in the industry.
You Say Agency is a small Bristol based agency with big reach, currently working with regional and local brands, charities and NGOs specialising in food, environmental and ethical PR. The business is going through a period of growth and they are looking to take on an intern on a 2 – 3 day a week contract for an initial three month period.